Getting to know The Revenue Strategy
A strategic approach to revenue, CRM, and operations built for businesses ready to scale with clarity and intention.
Our story
The Revenue Strategy is a Women-Owned, Award-Winning Zoho Partner based in Utah, specializing in B2B CRM Growth Strategy since 2020. We help companies maximize their Zoho investment by improving data tracking, streamlining processes, and enhancing operational workflows through expert CRM customization, integration, and automation.
Our Mission: To have 20 SAHPs on our team by the end of 2027.
Meet our team
Andrea Asay
Founder and CEO
Rameez Fredericks
Operations Lead
Renato Duarte
Customer Success Manager
Zack Hill
Revenue Strategist / Sales
Aisha Amate
Revenue Strategist
Sophie Uldry
RevOps Sr Developer
Braydon Taylor
RevOps Developer
Zach Cali
RevOps Developer
Tiffany Hale
Finance
Lunga Nene
Executive Assistant
Jenna Furch
Account Manager
Our core values guide everything
We are Motivated
We are driven. We take initiative. We work hard and are strategic.
We Take Extreme Ownership
We see our tasks through. We make something better than how we found it. We do what we say we’ll do. We own our mistakes.
We think "How Can We"
We Seek to Gain and Provide Clear Understanding
We Cheer Each-other On:
We Grow
Our perspective
The Revenue Strategy exists to solve this at the root. We believe growth becomes predictable when strategy comes before tools, systems are built around how the business actually operates, and leadership has clear visibility into what’s working and what’s not.
“To be clear is to be kind.”
The CRM isn’t the solution — it’s the support system. Clarity is the foundation.
Our Purpose: “Empowering Growth”
Ready to build a revenue system that works?
LIf you’re ready to move beyond constant fixes and into confident, scalable growth, we’d love to talk.
Andrea Asay
Founder and CEO
Favorite Zoho App & Why: CRM! Because it is so powerful and I love Sales. Zoho Sign and Zoho Forms are also super sweet.
Most Common Cliq Phrase: “Tell me more!”
Superpower: Client Communication or Problem Solver
Uber Eats Order: Auburgine Kitchen Power Bowl
Favorite CRM Field Type: Picklists
Go-to Client Answer: “Let me repeat back what I am understanding”
If They Were a Zoho Module: Deals
Meeting Style: Straight to the point, loves helping clients get to “Ah-ha” moments and big wins
Fun Fact: 6’3″
Client Compliment: “Andi’s the best… she’s saving our butts every day”
Braydon Taylor
Revops developer
Favorite Zoho App & Why: Analytics – Love a good graph
Most Common Cliq Phrase: “Retweet”
Superpower: Deciphering client request – Mind Reading
Uber Eats Order: Chipotle Chicken Burrito
Favorite CRM Field Type: Picklist
Go-to Client Answer: Yeah we can do that
If They Were a Zoho Module: Definitely a lead
Meeting Style: Cliq Calls are legendary
Fun Fact: Placed 2nd in a baby pageant out of a large group #robbed
Client Compliment: “Braydon’s been fabulous”
Sophie Uldry
Revops sr developer
Favorite Zoho App & Why: CRM. Creator second like them both cause they are fun to develop in.
Most Common Cliq Phrase: btw
Superpower: Deluging like a rushing river
Uber Eats Order: Tiger Sugar Brown Sugar Boba
Favorite CRM Field Type: Dropdowns
Go-to Client Answer: Let me know if you have any questions or concerns!
If They Were a Zoho Module: Custom Module
Meeting Style: Camera off, developer special
Fun Fact: Proud crazy cat lady
Client Compliment: “Very responsive. This might be my favorite thing. I feel confident that if we have an issue arise, we can reach out to Sophie and have a response within an hour or two if it’s possible.”
Zoho Certification Count: 1
Jenna Furch
Account Manager
Favorite Zoho App & Why:CRM, Because organizing the data well sets everyone up for the most success
Superpower: Organization and building new processes
Uber Eats Order:Chicky Nugs from Chik Fil A
Favorite CRM Field Type: Multiple Choise
If They Were a Zoho Module: Deals
Meeting Style: Let everyone talk and then determine what everyone’s TO-DOs are to solve what was discussed. Summarize each TO DO before leaving the call
Fun Fact: Bit by a brown recluse at the age of 3! Lucky to be alive
Renato Duarte
Customer Success Manager
Favorite Zoho App & Why: Cliq – DM me for why.
Most Common Cliq Phrase: Hey Team
Superpower: Able to deluge like a speeding honey badger!
Uber Eats Order: BLT Pizza
Favorite CRM Field Type: Picklist
Go-to Client Answer: Let me take a look for you
If They Were a Zoho Module: Custom
Meeting Style: Fun first then all business with fun sprinkled in. Leave from meeting accomplished and smiling.
Fun Fact: Is as handsome as the trees in a forest
Client Compliment: “It’s easy to work with Renato. I love his style.”
Zoho Certification Count: 2
Rameez Fredericks
Operations Lead
Favorite Zoho App & Why: Zoho Learn and Sign! Love connecting people with learning opportunities and getting deals over the line!
Most Common Cliq Phrase: “Whats the why?”
Superpower: I ask interesting questions
Uber Eats Order: Boba “Bubble” Tea!
Favorite CRM Field Type: Checkbox – “Getting things done!”
Go-to Client Answer: Lets do a rapid fire on 2 simple solutions.
If They Were a Zoho Module: Feedback
Meeting Style: “Understand, Articulate, Align on a solution, execute!”
Fun Fact: Addicted to Anime
Client Compliment: “Find me Rameez’s twin in operations, so that I can hire him”
Zoho Certification Count: 1
Tiffany Hale
finance
Favorite Zoho App & Why: Books
Most Common Cliq Phrase: “Follow up”
Superpower: Inbox zero
Uber Eats Order: Jersey Mike’s Italian sub, Mike’s Way
Favorite CRM Field Type: Billing hourly rate
Go-to Client Answer: “Thank you very much!”
If They Were a Zoho Module: Tasks
Meeting Style: To-the-point
Fun Fact: I love running and can solve a Rubik’s cube (but I’m not very fast at either one)
Lunga Nene
Executive Assistant
Most Common Cliq Phrase: “Gotcha”
Superpower: I don’t quit
Uber Eats Order: Pizza
Go-to Client Answer: “What is your availability?”
If They Were a Zoho Module: Support
Meeting Style: A clear agenda is needed in order to understand better. Then action plan.
Fun Fact: Love cheese
Zach Cali
RevOps Developer
Favorite Zoho App & Why: Zoho Flow – love integrating apps without writing a single code.
Most Common Cliq Phrase: “Perfect!”
Superpower: Documenting processes
Uber Eats Order: Chicken salad
Go-to Client Answer: “Perfect! Let’s document our plan.”
If They Were a Zoho Module: Tasks
Meeting Style: To-the-point.
Fun Fact: I can lay in bed for 2 days without standing but also work nonstop for 24 hours.
Client Compliment: “Zoho genius! I’ve already hired for another job.”
Zoho Certification Count: 1
Zack Hill
Revenue Strategist / Sales
Favorite Zoho App & Why: Zoho Flow – love integrating apps without writing a single code.
Most Common Cliq Phrase: “Perfect!”
Superpower: Documenting processes
Uber Eats Order: Chicken salad
Go-to Client Answer: “Perfect! Let’s document our plan.”
If They Were a Zoho Module: Tasks
Meeting Style: To-the-point.
Fun Fact: I can lay in bed for 2 days without standing but also work nonstop for 24 hours.
Client Compliment: “Zoho genius! I’ve already hired for another job.”
Zoho Certification Count: 1
Aisha Amate
Revenue Strategist
Favorite Zoho App & Why: Zoho Flow – love integrating apps without writing a single code.
Most Common Cliq Phrase: “Perfect!”
Superpower: Documenting processes
Uber Eats Order: Chicken salad
Go-to Client Answer: “Perfect! Let’s document our plan.”
If They Were a Zoho Module: Tasks
Meeting Style: To-the-point.
Fun Fact: I can lay in bed for 2 days without standing but also work nonstop for 24 hours.
Client Compliment: “Zoho genius! I’ve already hired for another job.”
Zoho Certification Count: 1